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Email Marketing Guide and Guidelines India

Email Marketing Guide and Guidelines in India

Getting started in e mail marketing will need to follow some guides and implement guidelines effectively in order to become successful in your online business campaign.

Getting listed with e mail provider

The first step towards e mail marketing is to get listed with an e mail provider and being whitelisted so that your e mails are not blocked by ISP’s. In this way your name ia added to the book of the list of the recipients, marking you as a friend.

Making a strong call for action

Making a strong call for action and following them up is important to make your e mail marketing more effective. Taking advantage of the autoresponder system will be helpful with the first follow up e mail being sent immediately to introduce you to the recipient.

Testing of messages

Testing of e mail messages is important as knowing the time of delivery; coupon offers, placement and presentation will be helpful in assessing the response. You can also test the effectiveness of sending e mails frequently or giving options for newsletters. Choose reputed e mail provider to ensure that your mails are not reaching the spam or trash folders of recipients and instead reaching their inbox.

Email Marketing :


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